Stakeholder Management and Communication

Stakeholder Management and Communication.

Stakeholder Management and Communication This project addresses topics in Week 3 of the course including: Understanding Your Audience Stakeholder Management and Communication Research Submit as a word document (Not a pdf) Length: No more than 3 x A4 pages; Font and text size: Arial, 12 point, single spacing Task: You have just been appointed the Communications Manager for Diabetes Australia, a not-for-profit organization supporting people with Diabetes. The General Manager has asked you to do a review of the key stakeholders of Diabetes Australia and make recommendations about the best way to communicate with these key groups. Prepare a brief report identifying each of the key stakeholder groups (at least 4) for Diabetes Australia, giving a brief (one paragraph) overview of each stakeholder group, Who are they, What are some key characteristics of the group, and, What is their stake in Diabetes Australia and identify 2 key ways of how to best communicate and engage with each group. Diabetes Australia Diabetes Australia was established in 1984 as the national peak body for diabetes in Australia providing a single, powerful, collective voice for people living with diabetes, their families and carers. A non-profit organisation, Diabetes Australia works in partnership with diabetes consumer organisations, health professionals, educators and researchers to minimise the impact of diabetes in the Australian community. Diabetes Australia is committed to turning diabetes around through awareness, prevention, detection, management and the search for a cure. Diabetes “ the disease At least 1.5 million Australians have diabetes.. 280 Australians develop diabetes every day Approximately 100,000 Australians have developed diabetes in the past year. Diabetes is the fastest growing chronic disease in Australia and all types of diabetes are increasing in prevalence; For every person diagnosed with diabetes there is usually a family member or carer who also œlives with diabetes every day in a support role. Diabetes Australia Budget:Revenue in 2014 was $ 226,513,559 Mostly related to NDSS scheme Diabetes Australia works in partnership with diabetes health professionals and educators, researchers and healthcare providers to minimise the impact of diabetes on the Australian community. In collaboration with state and territory diabetes organisations and through the administration of the National Diabetes Services Scheme (NDSS), Diabetes Australia provides practical assistance, information and subsidised products to almost 1.1 million Australians diagnosed with diabetes. 1.Basic stakeholder identification analysis 2.Some Potential Stakeholders Diabetes Australia (Select at least 4 for Assignment) Members Staff Sponsors Government/s Politicians Bureaucrats Reseachers Medical Practicioners Pharmacists People with Diabetes ”””””””””””””””“ 3.Communicating with Stakeholders Website Newsletters Direct emails Direct (snail) mail Media releases Events Annual Reports Background and resources : The websites of Diabetes Australia and Diabetes NSW, and key reports on these websites. Links :

Stakeholder Management and Communication

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