Strategic Marketing Plan (American Express)

Section 4: Based on your analysis of the current marketing situation, where are the new opportunities for your company(American Express) to effectively market? Detail the competitive issues that may be faced and how these challenges will impact these opportunities. Does the internal situation in the company(American Express) support these opportunities? If not, what are the investments that will have to be made? Format: This assignment should include a 2-3 page essay in Word on these topics and need reference.