SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threat. In this Learning Activity, you will pull together a SWOT analysis of your company, or a public organization of your choice (e.g. Apple, Facebook, etc.) and detail the organizationâ€™s strengths and weaknesses, and growth opportunities through improvements. Also, SWOT analysis takes into account external threats that could damage its long-term survival.
The main objective of a SWOT analysis is to assess the organizationâ€™s health while taking into account external factors and to balance both over time.
Steps in approach a SWOT Analysis:
Step 1 – SWOT analysis involves the collection and evaluation of key data. The data assesses the organizationâ€™s capabilities, once data is collected it is analyzed.
Step 2 – Data on the organization is collected and sorted into 4 categories: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses stem from internal factors within the organization, while opportunities and threats usually come from external factors.
Step 3 – Develop of a SWOT matrix, 3 key points per quadrant
Step 4 â€“ Incorporate the SWOT analysis into the decision-making process
to determine which immediate need fits into the long term strategic plan.
Analysis Section: once you have completed your SWOT analysis, write a paragraph on the results and what you believe is the correct course of action for the selected organization.
Please cite 2-3 terms from the text, in APA format