Please complete 2-3 pages of SWOT and GAP analysis.
This is a SWOT Analysis of Amazon to break down their (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats. This analysis is used to help a company be fully aware of all factors involved in making a business decision. Please analyze these four aspects and finally write down about your opinion (recommendations).
GAP analysis:(1-2 pages)
- Briefly describe the current situation
- Explore at least 4 positives AND 4 negatives or areas that need improvement
- Describe what the situation should look like (what is the end goal or how should the situation be?)
- Describe the actions that are necessary to â€œbridge the gapâ€. These are your recommendations. In your recommendations, you will research at least ONE peer reviewed article to support your premise and include both an intext citation and a reference for this recommendation.
Please attach the source if necessary.