The Changing Marketing Field; Marketing Communications & Customer Engagement

The Changing Marketing Field; Marketing Communications & Customer Engagement 

Based on the First Lecture How do we increase the value of our customers, in order to increase the value of our organization and its brand(s)? Explain in your own words, by also including one example IT NEEDS TO BE PELOTON BIKES COMP. (such as Hyundai given in the lecture notes). Minimum of 3 References required. Additionally: When creating Content for your Marketing Communication strategy, be it by video, social media, or any other medium: How can you educate your audience? How can you motivate them to take action? How can you inspire your audience members? And how can you engage them? Explain in your own words, providing as many examples as you wish. Minimum of 3 References required. Approximately 3 pages, double-spaced, Font 12.