1. Explain the importance of the application of relationship marketing to effective business management 2. Build and maintain successful relationships with internal and external customers, suppliers, agents, distributors and other stakeholders 3. Evaluate and propose appropriate solutions to specific relationship problems in a diverse range of settings and contexts. 4. Understand the nature and role of selling and that of the sales manager in identifying evaluating prospects 5. and customers the company wishes to target. 6. Understand the various elements that affect and influence service operations and quality and be able to make relevant recommendations 7. Evaluate the role and functions of the key account manager or customer relationship manager in enhancing the business relationship 8. To identify and evaluate the key tasks involved in selling and demonstrate a range of techniques for achieving sales and building a relationship.