Use BUSINESS MODEL CANVAS to analysis this case and answer the following question in the case study 1. There have been several attempts to explain Marvel’s success via competitive strategy but they fall flat: competitive strategy, with this specific case, neither predicts nor explains the outcome. Why? 2. If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved forward the Hollywood Way, would the movies have performed better? 3. Why do or don’t you think Marvel broke the value/cost trade-off? 4. Explain the difference between value extraction and value innovation as well as the longterm financial impact. 5. Who were the noncustomers Marvel targeted?