The six principles of sticky ideas put forward by Heath & Heath (2007)..
Assignment #1: View the following two ads: https://www.youtube.com/watch?v=LRJgreDSSN4 (Pepsi) https://www.youtube.com/watch?v=iNxvsxU2rJE (Alexa). Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain. Six Principles of Sticky Ideas (Heath & Heath 2007) 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories