Product Idea and Search Engines/Electronic Marketing
After reviewing the assigned reading materials, complete the following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
Find and view several online videos on recent cyberattacks (less than 2 years ago). Identify the URLs for 2 videos that you think do a particularly good job of illustrating (1) the worst case scenario and (2) the best case scenario when it comes to cybersecurity. Briefly describe each situation and what the worst case scenario could learn from the best case scenario?