What are the strategic capabilities that give the company its competitive advantage?

Description

Choose a company from one of the industries above and using desk research from reliable sources answer the following questions. I choose primark company in the industry of clothing and fashion. Q1. What are the strategic capabilities that give the company its competitive advantage? Using the VRIO framework identify if the company has a sustainable competitive advantage? Q2. Conduct a PESTEL analysis. Identify the opportunities and threats from the analysis and its implications for the chosen company. here is attached 5 documents :

– REPORT STRUCTURE and ASSESSMENT CRITERIA ( follow the instructions seriously please) – How to Reference in LSBU Harvard Style ( you absolutely need to read this document to know how How to Reference in LSBU Harvard Style ) – +3 lectures explaining the course, please read them to answer to the questions Please use an easy english : I don’t want the work to be dfficult to understand