White Paper “ Coalition Marketing.
White Paper “ Coalition Marketing Paper instructions: Define Coalition Marketing, Discuss Pro’s of Coalition Marketing, Success Story, Outline of DBG platform. The target audience is loyalty program managers for Fortune 100 space in banking and travel. Suggested theme of White paper. Just a suggestion not intended to be part of document. Coalition Loyalty allows companies to team up with marketing partners to provide your audience with a more powerful message and fresh, compelling offers. Collect valuable data to get the success of new products and identify new prospects. Convert those prospects into active customers. Coalition Marketing Groups operate loyalty rewards programs in multiple vertical markets. In each program, a group of merchants work as partners to offer customers awards for the purchase of all participating products. The œcoalition nature of these programs significantly increases the participant’s earning power, engagement and loyalty. The communications platform in each program enables highly targeted marketing promotions that generate measurable results at a fraction of the cost of traditional marketing methods. The DBG platform is a unique loyalty points based solutions that brings together the best branded merchant’s and clients in the financial, hospitality, retail, and insurance space “ all working together to add value and differentiate their products from the competition. DBG offers many business benefits by helping companies execute a well planned, well executed customer loyalty program: 1. Focusing on acquiring insight, not just repeat visits 2. Targeting customer acquisition campaigns more accurately 3. Moving existing customers up through your ˜spend bands’ 4. Intelligent de-selection of your least profitable customers 7. Increasing customer tenure and customer lifetime value (CLV) 8. Building real customer relationships based on personal relevance 10. Responding intelligently and rapidly to competitive challenges 11. Improving product range, stock selection, and availability 12. Reducing promotional and advertising costs 13. Developing a core offer that your target market can’t refuse 14. Increasing customer satisfaction and word-of-mouth advocacy 15. Influencing the elasticity of customers’ purchasing decisions 16. Judging competitors’ influence on your customers’ loyalty 17. Predicting loyalty and defection rates through demographics 18. Increasing the share of wallet assigned to you by your customers 19. Promoting the brand to build emotional bonds and greater loyalty 20. Becoming truly customer-centric and dealing with individual customers 21. Using loyalty data to derive decision-making business intelligence 22. Increasing market sector penetration speed with a loyalty coalition 24. Building a customer database that contributes to loyalty and profit Only one or two of these benefits could be applied to the kind of discount or rebate program that is often mistakenly called a œloyalty program, while the rest are based on solid business intelligence and customer insights that can only be derived from a well-managed loyalty program’s database. As the general economy tightens and marketing budgets are being squeezed many companies still regard the marketing budget as a cost, not as an investment. Marketing departments are under increasing pressure to justify to boards of directors and to shareholders that they are delivering what is expected of them. In order to do this they must be able to produce measurable results of success.