I hope this finds you all doing well! Your next assignment will take the place of a final exam. Please write a five page paper entitled â€œThe constant debate around PRâ€™s definition: What is public relations? This paper is due no later than Thursday, April 30, 2020 at 12:00 noon.
When you think of PR you may imagine bold, front page feature stories in the newspaper, high profile press conferences or the glitz and glamour of TV interviews. We can say with certainty that PR is about far more than that. There are many misconceptions and lots of misinformation about what PR entails. There is constant debate around PRâ€™s definition. The definition we used for class is that public relations is the management of communication between an organization and its publics and that is true. The goal of any public relations strategy is to build and maintain credibility with your target audience. PR builds brand recognition with many different communication channels. PR is critical to building and maintaining a brands positive relationships with media and it influences and it helps a brand stand apart from its competitors.
Please let me know if you have any questions or need any help. Remember the paper is due no later than noon on Thursday, April 30th.
Do not be late on turning in this paper. Stay safe and be well.