write a marketing plan as a group 1

We are writing a marketing plan as a group. We are all assigned to do one section. Your section is # 3 which is:

List the marketing objectives.A. What does success look like? B. How will success be measured?

Our topic is a mental health clinic that we made up as a group.

I will attach a rough draft of what we have so far and the criteria page.

MAX 2 PAGES. YOU ARE ONLY DOING #3.

BRAIN STORM OF OUR TOPIC

  • idea: Mental health app
  • Name of the app: Mental net
  • Functions of the app:
    • Find therapists/psychiatrists in the patient’s area
    • Has evaluations that patients can complete on their phones
    • Refill prescriptions
    • Call a 24/7 behavioral health line

Age group: young adults 18-30

Adults 30-50 yrs

Location: California, LA county

Create loyal customers early in life to mid life

Insured and on insurance to serve at many as possible-out of pocket payment plan

Collaboration/Partnerships/Mental health facilities with funding such as Mend, contract with insurances

Have a health app website: link to the Mental net mobile app

Revenue: $10 fee to download, upgrade for a full excerperince $10-20

Research competition: Head space

Better from our company is better than others, how it stands outs, high speed internet and freezes, automatic updates,