You have just been appointed as marketing consultant to an Irish hotel chain that are developing a specialist service offering in the boutique hotel market segment

You have just been appointed as marketing consultant to an Irish hotel chain that are developing a specialist service offering in the boutique hotel market segment.

Please do a report outlining the services marketing strategy that you would recommend to the hotel chain. In your report develop the following:

< pstyle="margin-bottom: 0.0001pt; text-indent: -18pt;">

a)   

Background research on the boutique hotel market in Ireland

< pstyle="margin-bottom: 0.0001pt; text-indent: -18pt;">

b)   

An overall services marketing strategy, to include references to the servicescape for the hotel

< pstyle="margin-bottom: 0.0001pt; text-indent: -18pt;">

c)   

Options for managing productive capacity within the hotel

< pstyle="margin-bottom: 0.0001pt; text-indent: -18pt;">

d)   

The strategies that you would recommend for to develop a loyal customer base.

Please refer to the material covered in class and on Blackboard in developing your answer. Word count 3,500. Use Harvard referencing.

< pstyle=" margin-left: 18pt; text-indent: -18pt;">

< pstyle=" margin-bottom: 0cm; ">

< pstyle=" margin-left: 54pt; text-indent: -18pt;">

Posted in Uncategorized