You have just been appointed as marketing consultant to an Irish hotel chain that are developing a specialist service offering in the boutique hotel market segment.
Please do a report outlining the services marketing strategy that you would recommend to the hotel chain. In your report develop the following:
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a)
Background research on the boutique hotel market in Ireland
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b)
An overall services marketing strategy, to include references to the servicescape for the hotel
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c)
Options for managing productive capacity within the hotel
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d)
The strategies that you would recommend for to develop a loyal customer base.
Please refer to the material covered in class and on Blackboard in developing your answer. Word count 3,500. Use Harvard referencing.
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